WHITE PAPER · CASE STUDY
From spreadsheet to database.
How Echowerk reorganised its sponsorship business — with AI as a sparring partner.
14 pages · Echowerk case study · English & German
THE PUBLIC PREVIEW
When the spreadsheet becomes the bottleneck, the answer is not simply a new tool.
Echowerk is a Zurich live-marketing agency behind Regiosport Kollektiv, a national sponsorship platform for small and medium-sized running events. Its core business ran through a seven-tab spreadsheet alongside CRM and accounting software — a workable system only while its logic lived in a few people’s heads.
The first Airtable approach reached its limits on the edge cases. The successful restart began by clarifying and testing the business logic first. AI acted as a sparring partner: asking questions, spotting contradictions, and proposing structures while Echowerk kept ownership of every decision.
WHAT YOU’LL TAKE AWAY
01
Four-stage approach
A practical path from stocktaking to a tested roll-out, once terms and logic are settled.
02
Five working rules
Use AI to ask, challenge, test, and document — without handing it the business vocabulary.
03
Three prompts
Ready-to-use prompts for challenging a data model, collecting edge cases, and recalculating rules.
GET THE FULL GUIDE
Get the complete Echowerk case study.
Receive the full 14-page guide in English or German, including the four-stage method, five working rules for AI as a sparring partner, and three prompts for your own business.